What We
Do

01
Brand Marketing

Strategic planning

Innovative Strategies

When it comes to creating the solution, an innovation strategy must also indicate whether a product improvement, or a disruptive or breakthrough innovation approach is best. Unfortunately, most innovation strategies fail in these regards, which is why innovation success rates are anemic

Portfolio Architecture

An architecture portfolio is one of the most important tools an architect and/or architecture student should possess. Presented through the careful selection of drawings, images, text and photographs it represents a timeline and record of experience that demonstrates its creators architectural skills, methods and capabilities. 

Messaging

In its simplest form, instant messaging (IM) seeks to accomplish two goals: monitoring presence for the purpose of sending presence-based alerts to users in the chatroom and messaging. The software relies on a central server or servers to monitor presence. When a user logs on to an IM system, the login is recognized, and other online users who have that address listed as a “buddy,” or friend, are notified of the user’s presence.

02
Digital Experience

Platform integration

Positioning

A good position gives the product a USP (Unique selling proposition). In a market place cluttered with lots of products and brands offering similar benefits, a good positioning makes a brand or product stand out from the rest, confers it the ability to charge a higher price and stave off competition from the others.

Segmentation

Market segmentation assumes that different market segments require different marketing programs – that is, different offers, prices, promotion, distribution, or some combination of marketing variables. Market segmentation is not only designed to identify the most profitable segments, but also to develop profiles of key segments in order to better understand their needs and purchase motivations. Insights from segmentation analysis are subsequently used to support marketing strategy development and planning. 

03
Data Science

Data platforms

Business Intelligence

Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores, and analyzes the data produced by a company’s activities.

BI is a broad term that encompasses data mining, process analysis, performance benchmarking, and descriptive analysis. BI parses all the data generated by a business and presents easy-to-digest reports, performance measures, and trends that inform management decisions.

Data Strategy

A data strategy helps by ensuring that data is managed and used like an asset. It provides a common set of goals and objectives across projects to ensure data is used both effectively and efficiently. … Historically, IT organizations have defined data strategy with a focus on storage.

Data Modeling

Data modeling is the process of creating a visual representation of either a whole information system or parts of it to communicate connections between data points and structures. … This provides a common, consistent, and predictable way of defining and managing data resources across an organization, or even beyond